A young golfer in a hockey jersey and a silver-haired man in a suit square off with fists raised on a sunny fairway beside a golf cart.

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Happy Gilmore

The price is wrong, bitch!

— Happy Gilmore ‧ 1996

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On screen

Happy Gilmore

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Behind the line

What it means

Our interpretation.

Happy's catchphrase for the moment he feels he has landed a win, borrowed from the host's own game-show, is the funniest possible way to attack a beloved television figure. The joke depends on Barker's cheerful, grandfatherly image, which is why his crushing reply is the real punchline. The name became fan shorthand for the whole fight, and one of the most quoted lines in 1990s comedy.

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In context

Spoilers for Happy GilmoreShow the scene

During a pro-am, Happy is paired with The Price Is Right host Bob Barker, playing himself, who tells him he should be working the snack bar. Happy snaps and punches Barker, who gets up and beats him thoroughly, including a roll down a hill into the water. As Happy gets his one shot in, he lands this line before Barker finishes the job. The fight cost Happy a $25,000 fine and a month's suspension, and it won Sandler and Barker the MTV Movie Award for Best Fight.

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