Movies
Gentlemen, you know the rules–there are no rules. This is a fight to the finish. The first man who’s dead loses.
— Wimpy • Popeye

Behind the line May contain spoilers.
Our reading
An editorial interpretation.
A mock-solemn announcement of a fight with no rules, followed by a joke ending: whoever dies first loses. The punchline states the obvious as if it were a clever rule, making the tough talk absurd.
Context reviewed