In a white fashion-magazine office, a red-haired assistant raises a hand to calm a panicked colleague on the phone as a silver-haired editor strides in.

Original artwork, not a still

Emily

I rarely say this to people who aren't me, but you've got to calm down.

— The Devil Wears Prada ‧ 2006

Behind the line

What it means

Our interpretation.

Emily's gift is comic hypocrisy: the most wound-up person in the office telling someone else to relax, and admitting she never says it to anyone but herself. Fans quote it as a self-aware ribbing of their own stress, and it became the line people send to a panicking colleague, with the British 'bloody hell' sealing it.

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In context

Spoilers for The Devil Wears PradaShow the scene

In The Devil Wears Prada (2006), Emily Charlton is the veteran assistant to fashion editor Miranda Priestly, and she is training new hire Andy Sachs. Andy is in a panic over the unpublished Harry Potter manuscript Miranda has demanded, and asks Emily whether Miranda is back and whether she is fired. Emily, the film's most frazzled voice of calm, answers with this line, moments before Miranda sweeps back into the office early and hands over her coat and bag.

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