Original artwork, not a still
Florals? For spring? Groundbreaking.
— The Devil Wears Prada · 2006
Behind the line
What it means
Our interpretation.
Nobody in the room has said anything new, and Miranda says so in three words. The joke is the gap between a fashion world that treats the flowers-for-spring idea as fresh and a woman who has seen every spring. Ever since it has been the stock reply to any trend, startup pitch or hot take that is obvious: say it flatly, draw out the last word.
Context reviewed
In context
Spoilers for The Devil Wears PradaShow the scene
At the Runway editorial meeting, Miranda works through the issue and shoots down idea after idea. An editor, Jocelyn, ventures that florals are showing everywhere right now and starts pitching a shoot in an industrial space, with the femininity of the flowers set against raw, rough-hewn walls. Miranda cuts her off with this line. Jocelyn rallies and Miranda just says no, twice, then another assistant's coughing breaks the room's silence and Miranda asks if anyone has anything she can possibly use. The screenplay spells it "florals." and "spring." with full stops; Meryl Streep gave both words a faint rising lilt, as if each were a question.
Sources (2)
- The Devil Wears Prada (2006) transcripteditorial meeting, before the Paris tripReference checked
- The Devil Wears Prada (film), Wikipediasection on the florals lineReference checked
Context reviewed
