A stout boy leans over a river of melted chocolate in a fantastical candy factory.

Original artwork, not a still

Augustus Gloop

I feel very sorry for Wonka. It's gonna cost him a fortune in fudge.

— Willy Wonka & the Chocolate Factory · 1971

Behind the line

What it means

Our interpretation.

Augustus shows off his greed as if it were a public service: the boy who has won the first ticket pities the man he is about to eat out of business. The joke is how little he can see his own appetite. Fans quote it for any big eater, or any cheerful freeloader.

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In context

Spoilers for Willy Wonka & the Chocolate FactoryShow the scene

In Willy Wonka & the Chocolate Factory (1971), the world is gripped by the hunt for five Golden Tickets hidden in Wonka bars, and the first is found by the gluttonous German boy Augustus Gloop. The line is Augustus's wisecrack about the prize of a lifetime supply of chocolate, which he says will cost Wonka a fortune in fudge. He is also the first child to go wrong on the tour: he falls into the Chocolate River and is sucked up a pipe towards the Fudge Room.

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