Linocut in indigo and green of the Inventing Room's machines: Violet has swollen into a giant blueberry beside a gumball machine while her father Sam reaches out in alarm and Wonka stands calmly behind.

Original artwork, not a still

Sam Beauregarde

Violet, you're turning violet, Violet!

— Willy Wonka & the Chocolate Factory  ·  1971

Behind the line

What it means

Our interpretation.

The line is funny because Sam can only state the obvious, her name and her colour, and say it twice. It is the film's best pun and the biggest laugh of the tour. It works as a quote for any sudden change of colour, from sunburn to envy, and Violet's blueberry is one of the film's most recognisable images.

Context reviewed

In context

Spoilers for Willy Wonka & the Chocolate FactoryShow the scene

In the Inventing Room, Wonka shows off his latest invention, a gum that is a whole three-course dinner. He warns Violet Beauregarde that it is not ready, but she grabs it and chews on. She raves about each course, and at the blueberry pie her face goes blue. Her father Sam, watching, blurts out this line. Wonka says he told her it wasn't right yet. Violet swells into an enormous blueberry, and the Oompa-Loompas roll her off to the juicing room.

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