A candy-maker in a purple tailcoat and top hat greets a crowd of children and parents at the gates of a candy-coloured factory.

Original artwork, not a still

Willy Wonka

A little nonsense now and then is relished by the wisest men.

— Willy Wonka & the Chocolate Factory • 1971

Behind the line

What it means

Our interpretation.

Wonka's whole philosophy fits into one line of verse: a little silliness is not a lapse in wisdom, it is a sign of it. Said by a man whose factory runs on whimsy and menace together, it doubles as a warning that the fun and the danger are the same thing. People quote it as an excuse to be playful.

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In context

Spoilers for Willy Wonka & the Chocolate FactoryShow the scene

In Willy Wonka & the Chocolate Factory (1971), Gene Wilder's Wonka delivers the proverb as he leads the golden-ticket winners through the factory, in the Chocolate Room sequence around the song 'Pure Imagination'. Screenwriter David Seltzer gave the film's Wonka a habit of quoting famous literary lines, which are not in Roald Dahl's book. The saying itself is much older than the film: it is an English proverb dating from at least the 18th century.

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