People
If I paid $3 or $4 for a cigar, first I’d sleep with it.
— George Burns

Behind the line May contain spoilers.
Our reading
An editorial interpretation.
The speaker imagines treating an expensive cigar with absurd intimacy before smoking it. Naming the price sets up the complaint, while 'sleep with it' takes the response somewhere unexpected. The joke exaggerates how much value someone might demand from a purchase that feels extravagant.
Context reviewed