Characters
Shop smart. Shop S-Mart.
— Ash · Army of Darkness
Behind the line May contain spoilers.
Our reading
An editorial interpretation.
A brisk retail slogan: it urges careful, sensible buying and then names one particular store as the place that embodies that good sense. The rhythm is a catchy, repetitive sales pitch, presenting the store's name as the answer to being a clever shopper.
Context reviewed