In a wood-panelled bachelor den full of leather-bound books, a man in a burgundy three-piece suit, seen from behind, flings his arms up at the window over a sunset bay while a scruffy terrier watches from a velvet cushion.

Original artwork, not a still

Ron Burgundy

Sweet Lincoln's mullet.

— Anchorman: The Legend of Ron Burgundy • 2004

Behind the line

What it means

Our interpretation.

It is the Burgundy template: an oath with the dignity of a history lesson and the content of a haircut. Lincoln has a beard and a stovepipe hat, not a mullet, and that mismatch is the joke. Fans use the formula to make up their own oaths, and the 'Sweet [name]'s [thing]' pattern has become shorthand for the whole character.

Context reviewed

In context

Spoilers for Anchorman: The Legend of Ron BurgundyShow the scene

Ron Burgundy, the vain San Diego news anchor of Anchorman: The Legend of Ron Burgundy (2004), peppers his speech with grand "Sweet..." oaths named after historical figures and attached to an unlikely body part or object. The film's transcript has one in the bear-pit scene near the end, where Ron realises who sabotaged his Teleprompter and gasps "Sweet Eli Whitney's nose!" The Lincoln version follows the same pattern, pairing the sixteenth president with a haircut. We could not locate the exact Lincoln line in the transcripts of Anchorman, its sequel or Wake Up, Ron Burgundy, so the scene is not stated here.

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