An open mustard-yellow box with a paper strip trailing from it beside a small brass gavel on a plum background.

Original artwork, not a still

Lionel Hutz

Mr. Simpson, this is the most blatant case of fraudulent advertising since my suit against the film 'The Neverending Story'

— The Simpsons · 1989

Behind the line

What it means

Our interpretation.

The speaker treats a film's title as though it promised a story that would literally never end. Bringing that complaint into an accusation of fraudulent advertising makes the comparison absurd, presenting a ridiculous grievance with the confidence of a serious precedent.

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