A garish talk-show stage: a bald man in a grey suit and a teenager in black sit in orange swivel chairs before a packed audience, a giant soda can and a tub of margarine beside them.

Original artwork, not a still

Dr. Evil

You're quasi-evil. You're semi-evil. You're the margarine of evil. You're the Diet Coke of evil. Just one calorie. Not evil enough.

— Austin Powers: The Spy Who Shagged Me  ·  1999

Behind the line

What it means

Our interpretation.

Dr. Evil is dismissing his own son in the language of a supermarket shelf, and the joke is how precisely petty it is: not evil enough, with the calorie count to prove it. It sums up Scott's whole role in the series, the failed apprentice to a villain who treats evil as a grade. The Diet Coke and margarine comparisons became a stock way to call something a weak imitation.

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In context

Spoilers for Austin Powers: The Spy Who Shagged MeShow the scene

In The Spy Who Shagged Me (1999), Dr. Evil is back from his cryogenic sleep and tracks down his son Scott, who has gone on The Jerry Springer Show to talk about his evil father. Dr. Evil is brought out onto the studio stage, with Springer hosting as himself, and Scott asks why he ran out on him. Dr. Evil answers, to groans from the audience, that Scott is not quite evil enough, then runs through his food comparisons. A studio brawl breaks out within seconds, and Dr. Evil announces that nobody talks to his son like that.

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